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PF Mellon is a modernist variable grotesque with mixed roots.
Its unconventional aesthetic is the product of an exploration into the art of emphasizing titles, headlines and text in captivating and unpredictable ways. Contrary to conventional practices of highlighting text with heavier weights, PF Mellon proposes an intriguing new scheme based on striking and attention-grabbing compositions of narrow and extended letterforms- even when set in lowercase. Part geometric and part grotesque, PF Mellon’s expressionist alphabet and extravagant style challenge conventions of visual culture in an Art Deco-like manner.
PF Mellon’s rebellious idiosyncrasy takes its cues from the eccentric personality of our popular PF Venue, an earlier geometric sans serif characterized by its daring combinations of non-uniform structures. PF Mellon’s basic design skeleton was influenced by nineteenth and early twentieth century condensed sans serif typefaces such as Stephenson Blake’s Grotesque No.77 and ATF’s Alternate Gothic, adding an extra contrast to the thickness of strokes.
PF Mellon is also available as a variable font format which you may request it free of charge from Parachute® once you purchase the whole type family.
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